SIRO - 360 DEGREES BRAND DEVELOPMENT

Immersive lifestyle destination, blending the boundaries between hospitality, fitness, and wellness

• Tasked to develop the vision and brand standards. Leading project development, coordinating directly with Kerzner’s Chief Officers.
• Researched and benchmarked competitors, emerging products and trends, opportunities for innovation.
• Developed design and technical guidelines for the Brand: Guest journey, Brand Narrative, Brand Markers and Touchpoints, Technical Standards, Area Program, Design Manual, Naming Strategy, F&B Concepts, Recovery Concept, Treatments Menu, Experiences, Service Culture…
• Managed implementation, driving 3rdparty consultants for the design of the incubator.   
• https://www.kerznercommunications.com/kerzner-international-revolutionizes-the-hospitality-industry-with-the-introduction-of-siro/

ROVE HOTELS - FROM IDEATION TO COMPLETION

Contemporary lifestyle and design-influenced brand

Awarded best concept of the year at the AHEAD MEA awards 2017

• Lead ideation and managed the design and the execution of this lifestyle brand, deeply rooted in Dubai urban landscape.
• Set standards and guidelines for brand direction, interior design, FF&E, uniforms, signage, and art for the brand and per property.
• Managed consultants and site team, ensuring hand-over happens on time and without compromise on quality and aesthetic.
• 5 Hotels (1630 keys) opened in 2 years span and more than 2,100 keys at design stage.
• Developed derivative concepts: Family Friendly Urban Resort (Rove at the Parks) Barefoot Destination (Rove la Mer) and serviced hotels (Rove 2.0)
• http://https://www.dezeen.com/2017/12/13/video-interview-rove-downtown-hotel-dubai-movie-anne-cecile-de-chaumont/
• https://issuu.com/mondiale/docs/sl70_digitaledition_issue/81

CULINARY EXPERIENCES - VARIOUS BRANDS

Repositioning of existing outlets and ideation of new concepts

• Sensorial experience and ambience 
• F&B offering, cooking methods and presentation 
• FOH Kitchen layout and space planning 
• Storytelling and editorial line
• Styling and FF&E and OS&E direction
• Service philosophy and uniforms direction
• Food tasting

WELLNESS PROGRAM AND SPACE PLANNING

Customized wellness experiences

• Research 
• Clarification of objectives (mental, social and physical)
• Identification of the most suitable treatments and equipment to reach these goals 
• Selection of signature treatments and spaces 
• Space planning and design direction
• Guidelines to allow for implementation (scalable solutions)
• Multisensory approach and innovative mindset
• Holistic and fully integrated vision taking into consideration building method, service philosophy, F&B experience etc...

BRAND IMMERSION & GUEST EXPERIENCE - VARIOUS BRANDS

Brand activation and consumer experience

• Consumer behavior and market analysis
• Brand and experience narrative 
• Dictionary and editorial style 
• Curation of signature touch points 
• Identification of suitable partnerships
• Guidelines to allow execution and implementation

ARTISTIC DIRECTION & CURATION

• Dubai Opera: Curation of the Mural by eL Seed - 30m long - 3,5 tones - installed in March 2018
• Sikka Art Fair, Dubai: Material Innovation Workshop in partnership with Zayed University and DuPont
• Dubai Design Week & Rove Downtown: Curation of a temporary installation  - ‘Takki W Hakki" by 1971 Design Space 
• Vida Hotel: Curation of designers and concept stores for retail partnership
• Manzil Hotel: Curation of a signature piece for the Lounge Café 
• Rove Hotels: Art narrative and Art direction - involving local artists and showcasing Dubai art scene
• https://www.youtube.com/watch?v=4vMfGShhxm0
• https://issuu.com/conciergemagazine/docs/009_con_dxb_sept_2016/24