Anne-Cecile de Chaumont, BREAK's Creative Director, is a creative addict with cross expertise in interior design, scenography, visual arts, semiotics and branding.

She started her carrier as Professor and Chairwoman in Design and fell in love with the Hospitality industry. She takes advantage of her atypical profile to create holistic and cutting-edge concepts articulating visual components, emotional components and brand vision – always placing end user at the heart of the creative process.

She served as Director of Design for Emaar Hospitality Group leading the ideation and execution of Rove Hotels, a brand that was awarded Best Concept of the year at the AHEAD Awards in 2017. Most recently, she led the creation of SIRO brand for Kerzner International, an immersive lifestyle destination with fitness and wellbeing at the core and she crafted brand strategy and design direction for a hybrid hospitality concept for NEOM Hospitality.

She is a workaholic who loves her job but also loves good food shared with friends, bonfires and travelling off the beaten path.